Vision, Mission and Values – Your Road Map to Success

I have the pleasure of facilitating strategic planning sessions, process improvement events, team building activities, etc. I always start with the vision, mission and values of the organization.


Because if the discussion isn’t aligned, if the goals aren’t aligned, if the changes aren’t aligned, if the commitments aren’t aligned, etc., the time, as I see it, is wasted.

How does it see itself?

Who does it serve?vision

Where is your organization going?

How does it plan to get there?

What principles are going to guide it along the way?


In my opinion, every decision, every action, every goal, every behavior, etc. needs to be aligned with the organization’s vision, mission and values.

How else can leadership and the workforce focus?

How else can resources be properly allocated?

How else can you motivate?

How else can you prioritize?

How else can you say no to things that pull you off track?


I bet your organization’s leadership tends to have the Google Earth View of these things. They talk about them during Strategic Planning Sessions, they talk about them when they dust off the Balanced Scorecard, they talk about them when the annual report is being published, etc.

But let me ask you this:

Why wait for that to trickle down to you and your team?

Why wait for someone like me to ask the questions during an action planning event?

Why wait for someone like me to bring up YOUR vision, mission and values during a team building event?

Why wait for ANYONE ELSE to discuss your organization’s vision, mission and values with your team?

You’ve got their undivided attention, so bring the Vision, Mission and Values into the conversation NOW!

They aren’t only words; they serve as your map and need to be brought down to Street View.

Dare I say you may be lost without them.

  • About the Author

    Heather Kinzie serves as the Chief Operating Officer for The STRIVE Group. With more than 20 years of organizational and workforce performance experience, Kinzie offers consultation; facilitation and mediation; content development and training; and coaching to clients around the country. She oversees a team of experts who utilize a broad, systematic and collaborative approach to analysis, problem solving and consultation.

    Recognizing the critical importance of leadership, communication and effective engagement among teams, Kinzie has spent years learning, applying, evaluating and refining her theories on group dynamics, relationships, problem solving and motivation. Kinzie's clients appreciate her authenticity and creative, pragmatic insights and ideas to improve their leadership abilities, their teams and ultimately their organizations.

    Kinzie is a sought-after national keynote speaker, noted for bringing humor, genuineness and practical perspectives to her presentations. Her relevant and inspiring content resonates with audiences, engaging participants to step into new spaces.

    All posts by

The STRIVE Group

The STRIVE Group