People

Striving to improve communities and business

Our Team

Rick Thomas

Rick Thomas

President & CEO
Rick Thomas graduated in 1985 from the University of Nevada, Las Vegas (UNLV) with a degree in Finance. He spent 10 years in the banking and insurance industries, but his true passion is Sociology - fascinated by why people do what they do and how populations respond.

An entrepreneur at heart, Thomas opened The Chariot Group, Inc., in 1999, an enterprise that is globally recognized for its expertise in videoconferencing system design, installation and integration. In December 2016, he launched the STRIVE Group to address a growing market need for a variety of consulting services focusing on leadership, workforce investments and business sustainability. Thomas is a respected industry leader and torchbearer of digital transformation, using a platform of innovation to connect people with ideas and solutions.

Heather Kinzie

Heather Kinzie

Chief Operating Officer
Heather Kinzie, SHRM-SCP, serves as the Chief Operating Officer for The STRIVE Group. With more than 20 years of organizational and workforce performance experience, Kinzie offers consulting, coaching, content development and training to clients. She oversees a team of experts who utilize a broad, systematic approach to problem solving and consultation.

Recognizing the critical importance of leadership, communication and effective collaboration among teams, Kinzie is committed to helping clients improve communication, engagement and organizational performance.

Nance Larsen

Nance Larsen

Vice President, Integrated Marketing & Communications
Nance Larsen, APR, Fellow PRSA, is the Vice President, Integrated Marketing & Communications for The STRIVE Group and serves as Managing Editor for STRIVE Magazine and The STRIVE Project.

With extensive capabilities spanning a wide range of industries and world-renowned brands, Larsen brings more than two decades of strategic communications, public relations and multi-media experience to The STRIVE Group. Innovation, creativity, thought-leadership and authenticity are keystones of her work.

Globally recognized for her expertise in crisis communications, brand architecture, storytelling, media relations, corporate positioning/messaging and reputation management, Larsen is dedicated to creating opportunities for collaborative communication that supports an informed public.

Marshall Watson

Marshall Watson

Professional Development
Manager
Marshall Watson is the Professional Development Manager for The STRIVE Group. As a twenty-three year veteran of the U.S. Air Force and a former adjunct instructor with UAA’s Mat-Su College, Marshall adds training and development, instructional technology and coaching expertise to The STRIVE Group’s team. He is skilled in assessing an organization’s training needs, developing content to meet those needs, and delivering it through on-demand, in-person and distance learning methods

Dave Reynolds

Dave Reynolds

Occupational Safety and Health Consultant
Dave Reynolds has more than 15 years of experience in the health and safety industry. He is a certified instructor for CPR/AED/1st Aid, American Red Cross and American Safety and Health Institute, OSHA 10 and 30-hour trainer in Construction and General Industry Safety and Health. He helps clients reduce workplace injury, isolate and control risk, and create and administer effective and efficient workplace policies and protocols.

OSHA Authorized General Industry Outreach Trainer Id: 35-0079083

Kelsey Donlan

Kelsey Donlan

Marketing and Events Coordinator
Kelsey Donlan joined The STRIVE Group in March of 2019 after moving to Alaska from Washington State. She has more than 10 years of sales and event management experience in the hospitality and non-profit industries. With an eye for detail and passion for cultivating relationship, Donlan supports The STRIVE Group’s marketing efforts and manages the organization's special events.

Affiliates

Jim Bates

Jim Bates

Jim Bates’ vast career spans more than 30 years with proficiencies in business and project management and information technology. Well versed in quality improvement and outcome-based learning, he offers consultation and training on infrastructure, management and leadership. His passion for efficiency and continual learning serves as a catalyst for organization improvement in a variety of industries.

Woodrie Burich

Woodrie Burich

Woodrie Burich has more than 20 years of expertise in corporate sales and strategic business consulting. She builds upon this experience to offer valuable insight into wellness and stress management to a variety of clients and industries. Her counsel provides the perfect blend for individuals wanting to create productive and sustainable balance in their work lives.

Diane Decker

Diane Decker

Diane Decker grew up in Human Resources and she drew upon that experience to begin her consultancy. From there, she developed expertise in strategic planning, quality improvement, and leadership. While she is never far from her roots, a full host of training, facilitation and coaching services compliment her HR offerings. She believes that simplicity and commitment are key drivers of success and ensures her advice and counsel are straightforward and likely to produce sustainable positive results.

Kristin Helvey

Kristin Helvey

Kristin Helvey has more than 10 years of experience in such areas as multicultural communications and community partnership development. She consults with and assists organizations across community sectors in improving communications strategy and execution. Her insights boost leaders’ understanding of communication as it relates to business priorities and sustainability.

Jonathan King

Jonathan King

Jonathan King draws upon more than 20 years of experience working in economics and leadership to ensure his consultation and coaching is practical and valuable. His expertise in business and data management, teamed with his keen intuition on leadership philosophy serve to enlighten clients of all industries. He values integrity, accountability, personal growth and humor and these values serve as the foundation for his consultation and coaching.

Karen Kirk

Karen Kirk

Karen Kirk has more than 25 years of experience advising leaders and their teams in a plethora of industries. She develops and presents energetic training programs, facilitates engaging planning and performance sessions, and provides counsel and assistance in improving processes and protocols. Her expertise in change management, communication and healthy work relationships ensure her advice and counsel is pragmatic and immediately useful.